Join us for this free day of channel marketing best practice and insight where we will discuss how emerging technologies like AI, machine-learning, and 5G mobility are set to change how we identify, reward, and engage with our partners.
8:30am – 4pm
For most of us, these technologies are still the stuff of Sci-Fi movies, but what can we do in the short term to be prepared? How can we view technology as a facilitator rather than a replacement for the soft skills needed to build successful partner programs? We will explore what small steps can we take now with personalisation, segmentation, and program-based campaigns to inject a bit of magic and future-proof our channel marketing.
Mark Paine from Gartner will be presenting the latest research and his thoughts on the future of channel with the full agenda TBC. We will have a mixed format including an expert panel and table discussions on the following channel challenges within the context of emerging tech:
- GTM strategy
- On-boarding partners
- Partner Communications
- Digital and Concierge Marketing
- Rewards and Incentives
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