Join us for this free day of channel marketing best practice and insight where we will discuss how emerging technologies like AI, machine-learning, and 5G mobility are set to change how we identify, reward, and engage with our partners.
For most of us, these technologies are still the stuff of Sci-Fi movies, but what can we do in the short term to be prepared? How can we view technology as a facilitator rather than a replacement for the soft skills needed to build successful partner programs? We will explore what small steps can we take now with personalisation, segmentation, and program-based campaigns to inject a bit of magic and future-proof our channel marketing.
8:30am – 3:30pm. Full agenda TBC.
We will have a mixed format including a keynote speaker, expert panel, and table discussions on the following channel challenges within the context of emerging technology:
- GTM strategy
- On-boarding partners
- Partner Communications
- Digital and Concierge Marketing
- Rewards and Incentives
Quadrus Conference Center, Menlo Park, California
Senior Manager, Artificial Intelligence and Machine Learning
Henry quotes Clark’s Third Law: “Any sufficiently advanced technology is indistinguishable from magic.” Currently, Henry is creating magic for Accenture’s clients where he is a Senior Manager for Ai and Machine Learning. He is a highly experienced manager skilled in product management and software development, building both enterprise and consumer apps. Having worked with many start-ups, Henry has extensive expertise in building early-stage products and new product development. His career includes working for Deloitte Digital, AppBuddy, Sparkcentral, SokoJin, Salesforce, SAP, and CenturyLink.
Partner & Technology Alliances, Director
Joan is currently Director of Partner & Technology Alliances at Nutanix. He is an expert at identifying partner marketing needs, quantifying business opportunities and making them reality through effective marketing and business development: resulting in prioritized, actionable strategic plans that drive execution across the marketing mix and organization to meet business needs and deliver measurable results. He enjoys starting-up new projects and is passionate about what he does. His career experience includes roles at Axcient, HP, Dell, and Nike.
Carolyn (Trindade) Crandall
Chief Deception and CMO
Attivo Networks, Inc.
Carolyn is a person who thrives on being a high-impact player, where she has been on the leadership teams of some of high tech’s fastest growing companies. Over her career, she has built new markets and gained the reputation of a global marketing authority with repeated demonstrations of unprecedented revenue growth, market leadership, and company valuations. She has won numerous awards including: Reboot Leadership Honoree, Marketing Hall of Femme Honoree, Business Woman of the Year: CEO Today Magazine, and Power Woman Everything Channel (CRN). Carolyn founded Marticulate and had senior roles at companies such as: Maxta Inc, Nimble Storage, Riverbed Technology, Seagate, Juniper Networks, and Cisco Systems.
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