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Fast & Furious: Channel Success in 10 minutes

Tuesday, October 30th 2018, Quadrus Conference Center, 2400 Sand Hill Rd #204, Menlo Park, CA 94025, Menlo Park California, 9:00am - 3:45pm

Inspired by the fast-paced Hollywood film, we are upping the energy at the next Channel Meet Up to make sure you get the most from your day.  Our attendees are hungry for short and sharp case studies, so our theme is “Fast & Furious: Channel Success in 10 minutes.”   We will be asking our vendors to provide specific examples of what has really worked and why?

Examples include: an email or social campaign, event, incentive program, implementation of a new technology (e.g. partner portal), ROI on MDF, partner recruitment, partner engagement, training course or webinar.

  • What was the challenge?
  • How many partners were involved?
  • What did you do and how?
  • What percentage of your budget did it cost?
  • How did you get approval?
  • What are the results? ROI?
  • Would you recommend?

We will also have two table discussion sessions with the following topics:

On-boarding Partners to Accelerate Profitability

Tax/Compliance Challenges with Incentives

Marketing Concierge = Predictable ROI

Essential Features in a Reward Program

Matching MDF activities to Partner Types

Partner Communications that Cut the Clutter

Digital Marketing with Partners

Dirty Data = Dirty Targeting

You’ll have an opportunity to participate in two different topics. First come, first serve!


Free Registration


09:00 - 10:00am

Breakfast and Networking

10:00 - 10:20am

Welcome from CMU Sponsors

10:20 - 10:45am

Jess Weber, Sr. Global Partner Marketing Programs Manager, Splunk

10:45 - 11:30am

Table Discussion: Session One

11:30 - 12:00am

Meet-the-Sponsors Coffee Break

12:00 - 01:00pm

Panel discussion: Ed Cepulis, Director Worldwide Channel Marketing and Development, Gigamon. Thina Martinez, WW Partner GTM Programs, Extreme Networks. Kristina Scott, Senior Director Partner Enablement and Operations, Seclore and Eileen Tongur, Manager Channel Marketing, Plantronics.

01:00 - 02:00pm

LUNCH (sit at a new table topic)

02:00 - 02:20pm

Eric Owen, Partner Communications Manager, Autodesk

02:20 - 03:00pm

Table Discussion: Session Two

03:00 - 03:20pm

Julie Hegner, Director of MDF, Red Hat

03:20 - 03:45pm

Table discussion wrap-up and conclude

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